"Panasonic ideas for life" is our new global brand slogan, which represents the commitment of all the employees, from R&D and manufacturing to marketing and services, to supplying products and services based on valuable ideas which can enrich people's lives and advance the society.

"Panasonic ideas for life" was born from the philosophy of founder Konosuke Matsushita. He believed that true success begins with an idea that adds real value to people's daily life.

The concept of "ideas" bonds our heritage and equity with newly added values. The resulting energy will drive Panasonic to achieve global brand positioning.

Panasonic delivers relevant and innovative "ideas" that enrich "customers' lives" throughout the world.

As we continue to create break-through technologies and products that enrich customers' lives and add value to business, we will directly communicate this message to all of our audiences.